Trends in digital communications priorities and challenges:

The front line views of district communications officers

This report was created with Project Tomorrow and includes new survey data from communications officers and parents. Find out how K-12 schools are creating a more advanced approach to school-to-home communications.

Download the report to learn why communication leaders are:

  1. Creating a more advanced approach to school communications
  2. Needing to develop more sophisticated skills for their role
  3. Embracing new digital tools for communications

"The role of school public relations is to maintain mutually beneficial relationships between the school district and the many publics it serves. Each school district has its own unique way of carrying out this role, but there is one common element of all successful public relations programs: they do research and they are planned."

—Rich Bagin, APR, Executive Director, National School Public Relations Association