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About the ebook

The member organization business model is under assault. Technology changes, content democratization, globalization, policy changes, and evolving member expectations are disrupting the way trade and professional associations operate today. Combine that with an abundance of information and endless technology solutions, and rather than empowering leaders, it can lead to information overload. That’s why it’s imperative that associations cut through the clutter today to assess the best path forward and create a learning program that you can leverage.

From flat-lined member growth to an increase in private-sector business practices —Blackboard understands the unique challenges your organization faces. So we’ve curated essential information in this ebook to help you successfully future-proof your membership learning strategy, including:

  • Four simple steps to structuring a framework for success
  • Actionable tasks to create a robust training program that attracts and retains members
  • Criteria for finding the right learning partner
  • Insights and trends in membership learning

A successful membership learning program strategy must not only address today’s needs but also scale for those of tomorrow. Read our latest ebook and learn how Blackboard can help you cut through the clutter today so you can focus on your core mission: delivering added-value services that can both grow and retain your memberships.

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