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Parents share their opinions on how to maximize the impact of K-12 communications

When schools, communities, and parents work together they can create an optimal learning environment for students. At Blackboard, we are committed to helping schools develop strategies and practices to improve student success and parent engagement. Since parents are the key influencers to student success, we created a survey to better understand their preferences and thoughts about school communications and student success, and how they define student success and parent engagement.

With over 1,400 parents participating we were able to accurately understand how parents define student success, how they consume information, and their channels of preference. This report is a summary of the collected results and will enable you to more effectively tailor your communication strategy to meet the needs of your community members.