What is a brand audit and how can it help my district?

Over time, societal changes within the community and staff turnover may impact how your brand is perceived. A brand audit can help determine where your brand might be losing its spark.

Think of a brand audit as an opportunity to talk to internal and external stakeholders to learn more about what the district or school's brand is, what it is not, and what it could or should be.

Download this guide for step by step directions on how to audit your brand.